Search Engine Marketing (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
268
Utgivningsdatum
2008-12-08
Upplaga
illustrated ed
Förlag
OSBORNE/MCGRAW
Medarbetare
Cota, Stephanie
Illustrationer
illustrations
Dimensioner
232 x 134 x 16 mm
Vikt
49 g
Antal komponenter
1
ISBN
9780071597333
Search Engine Marketing (häftad)

Search Engine Marketing

Häftad Engelska, 2008-12-08
308
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Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords
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Övrig information

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences. Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.

Innehållsförteckning

Foreword
Acknowledgments
Introduction
Chapter 1. Integrated Marketing
Chapter 2. KPIs
Chapter 3. Analytics
Chapter 4. Google Analytics
Chapter 5. SEO
Chapter 6. PPC
Glossary
Index