EBOOK: Marketing Management (e-bok)
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Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
664
Utgivningsdatum
2012-12-16
Förlag
McGraw-Hill Education
ISBN
9780077146054
EBOOK: Marketing Management (e-bok)

EBOOK: Marketing Management E-bok

av Christian Homburg, Sabine Kuester, Harley Krohmer
E-bok (Drm),  Engelska, 2012-12-16
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
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Christian Homburg, Sabine Kuester, Harley Krohmer

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