Why some ideas take hold and others come unstuck
Fantastisk bra, tanvärd och användbar bok som innehåller sex handfasta råd med exempel för hur man skall få en idé att "klibba" sig fast på mottagaren. Min är full med understrykningar som jag måste återkomma till.
An entertaining, practical guide to communication. * Financial Times * Smart, lively . . . such fun to read . . . Inspiring. * Guardian * Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman * This is great for anyone planning a speech or trying to get their message across at work. * Psychologies * Anyone interested in influencing others . . . can learn from this book. * The Washington Post *
Dan Heath (Author) Dan Heath is a senior fellow at Duke Universitys CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.