100 Things Every Designer Needs to Know About People (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2020-08-18
Upplaga
2
Förlag
New Riders
Dimensioner
229 x 178 x 13 mm
Vikt
499 g
Antal komponenter
1
ISBN
9780136746911
100 Things Every Designer Needs to Know About People (häftad)

100 Things Every Designer Needs to Know About People

Häftad Engelska, 2020-08-18
222
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In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.
Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day from choosing fonts and chunking information to motivating people and guiding them towards purchase.
Not just another web design guidelines book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and urban legends that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs. The concise, practical, full-color guide to building great web sites and apps by reflecting human psychology in all you do now fully updated for the latest research!
  • Learn what motivates human behavior, and apply that knowledge in all your web designs
  • Grounded firmly in science, but more accessible and easier to apply than ever before
  • Fully updated to reflect new research findings in areas ranging from motivation to emotion
Dr. Susan Weinschenk has a PhD in Psychology and 30+ years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her books also include How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What Makes Them Click? She writes a popular blog at her website: theteamw.com/blog.
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Övrig information

Dr. Susan Weinschenk has a PhD in Psychology and 30+ years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her books also include How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation; 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What Makes Them Click? She writes a popular blog at her website: theteamw.com/blog.

Innehållsförteckning

How People See 1. What You See Isn't What Your Brain Gets 2. Peripheral Vision Is Used More Than Central Vision to Get the Gist of What You See 3. People Identify Objects by Recognizing Patterns 4. There's a Special Part of the Brain Just for Recognizing Faces 5. There Is a Special Part of the Brain for Processing Simple Visual Features 6. People Scan Screens Based on Past Experience and Expectations 7. People See Cues That Tell Them What to Do with An Object 8. People Can Miss Changes in Their Visual Fields 9. People Believe That Things That Are Close Together Belong Together 10. Red and Blue Together Are Hard on the Eyes 11. Nine Percent of Men and One-Half Percent of Women Are Color-Blind 12. The Meanings of Colors Vary by Culture How People Read How People Read 13. It's a Myth That Uppercase Letters Are Inherently Hard to Read 14. Reading and Comprehending Are Two Different Things 15. Pattern Recognition Helps People Identify Letters in Different Fonts 16. Font Size Matters 17. Reading a Screen Is Harder Than Reading Paper 18. People Read Faster with a Longer Line Length, But They Prefer a Shorter Line Length How People Remember 19. Short-Term Memory Is Limited 20. People Remember Only Four Items at Once 21. People Have to Use Information to Make It Stick 22. It's Easier to Recognize Information Than Recall It 23. Memory Takes a Lot of Mental Resources 24. People Reconstruct Memories Each Time They Remember Them 25. It's a Good Thing That People Forget 26. The Most Vivid Memories Are Wrong How People Think 27. People Process Information Better in Bite-Sized Chunks 28. Some Types of Mental Processing Are More Challenging Than Others 29. Minds Wander 30 Percent of the Time 30. The More Uncertain People Are, the More They Defend Their Ideas 31. People Create Mental Models 32. People Interact with Conceptual Models 33. People Process Information Best in Story Form 34. People Learn Best from Examples 35. People Are Driven to Create Categories 36. Time Is Relative 37. People Screen Out Information That Doesn't Fit Their Beliefs 38. People Can Be in a Flow State 39. Culture Affects How People Think How People Focus Their Attention 40. Attention Is Selective 41. People Habituate Information 42. Well-Practiced Skills Don't Require Conscious Attention 43. Expectations of Frequency Affect Attention 44. Sustained Attention Lasts About Ten Minutes 45. People Pay Attention Only to Salient Cues 46. People Are Worse at Multitasking Than They Think 47. Danger, Food, Sex, Movement, Faces, and Stories Get the Most Attention 48. Loud Noises Startle and Get Attention 49. For People to Pay Attention to Something, They Must First Perceive It What Motivates People 50. People Are More Motivated as They Get Closer to a Goal 51. Variable Rewards Are Powerful 52. Dopamine Stimulates the Seeking of Information 53. Unpredictability Keeps People Searching 54. People Are More Motivated by Intrinsic Rewards Than Extrinsic Rewards 55. People Are Motivated by Progress, Mastery, and Control 56. People Are Motivated by Social Norms 57. People Are Inherently Lazy 58. People Will Look for Shortcuts Only If the Shortcuts Are Easy 59. People Assume It's You, Not the Situation 60. Forming or Changing a Habit Is Easier Than You Think 61. People Are More Motivated to Compete When There Are Fewer Competitors 62. People Are Motivated by Autonomy People Are Social Animals 63. The "Strong Tie" Group Size Limit Is 150 People 64. People Are Hard Wired for Imitation and Empathy 65. Doing Things Together Bonds People Together 66. People Expect Online Interactions to Follow Social Rules 67. People Lie to Differing Degrees Depending on the Medium 68. Speakers' Brains and Listeners