Powers of Persuasion (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
314
Utgivningsdatum
2008-07-01
Förlag
OUP Oxford
Illustratör/Fotograf
16pp colour and b, w plate section
Illustrationer
16pp colour and b/w plate section
Dimensioner
234 x 157 x 23 mm
Vikt
613 g
Antal komponenter
1
Komponenter
52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam
ISBN
9780199228010

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Powers of Persuasion (inbunden)

Powers of Persuasion

The Inside Story of British Advertising 1951-2000

av Winston Fletcher
Inbunden Engelska, 2008-07-01
329
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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.
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Recensioner i media

Paul Feldwick, Market Leader A comprehensive, highly readable and well-researched history... it is fascinating and thought-provoking, and I wish everyone in the ad business would read it.


Tim Ambler, International Journal of Advertising This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent.


brand-republic.com Do go and buy this book. You'll enjoy it, and it's important to read it.


Financial Times The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based.


Isabelle Szmigin. Times Higher Education. A readable and racy inside story of the British advertising industry.


Telegraph Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it.


Övrig information

Winston Fletcher is Visiting Professor of Marketing at Westminster University, and Vice President of the History of Advertising Trust. He has worked in the advertising industry for many years, has spoken and lectured on marketing, marketing research, and advertising, has written extensively on advertising in the media, and is author of several books, including Advertising Advertising (Profile, 1999).

Innehållsförteckning

The Halcyon Years: Terms Of Reference; 1951: Watershed Year; Antecedents: Look Back In Wonder; 1950s: The Television Upheaval; 1960s: 'You've Never Had It So Good'; 1970s: Britain Takes The Lead; 1980s: 'Brits Buy Up The Business'; 1990s: Recession and Globalization; Crystal Balls: Peering Into A Cloudy Future