Simply Rational (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Evolution and Cognition Series
Utgivningsdatum
2015-04-16
Förlag
Oxford University Press Inc
Dimensioner
236 x 157 x 25 mm
Vikt
590 g
ISBN
9780199390076

Simply Rational

Decision Making in the Real World

av Gerd Gigerenzer
Inbunden,  Engelska, 2015-04-16
1143
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Statistical illiteracy can have an enormously negative impact on decision making. This volume of collected papers brings together applied and theoretical research on risks and decision making across the fields of medicine, psychology, and economics. Collectively, the essays demonstrate why the frame in which statistics are communicated is essential for broader understanding and sound decision making, and that understanding risks and uncertainty has wide-reaching implications for daily life. Gerd Gigerenzer provides a lucid review and catalog of concrete instances of heuristics, or rules of thumb, that people and animals rely on to make decisions under uncertainty, explaining why these are very often more rational than probability models. After a critical look at behavioral theories that do not model actual psychological processes, the book concludes with a call for a "heuristic revolution" that will enable us to understand the ecological rationality of both statistics and heuristics, and bring a dose of sanity to the study of rationality.
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Övrig information

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, Berlin, Germany.

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