Nudge

An immensely influential and important best-seller about how to influence people to make better decisions. Here Cass Sunstein and Richard Thaler have substantially revised the earlier version in the light of new ideas, developments and research. The title represents a commitment to ensure that they do not write another version. So read it now: this is the definitive edition. -- Martin Wolf * The Financial Times, The Best Books of the Year * Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise -- Daniel Kahneman Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original -- Adam Grant Revolutionary: Once you've read it, you start to see that we are ALWAYS being nudged in some way. It changes the way you see the world -- this edition even more so -- David Byrne Nudge has changed the way we think about both business's and society's biggest problems. The Final Edition is full of new insights and well worth reading -- Eric Schmidt In an age of populism, conspiracy and disinformation Nudge is the clarion call of those who are serious about progressive change and nods to the nobler virtues of purpose, persuasion, and persistence -- David Lammy We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good -- Adam Silver If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read -- Robert Cialdini Probably the most influential popular science book ever written * BBC Radio 4 *

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.