Financial Times Essential Guide to Business Writing, The (e-bok)
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Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
184
Utgivningsdatum
2012-09-07
Förlag
Pearson Education
ISBN
9780273769774
Financial Times Essential Guide to Business Writing, The (e-bok)

Financial Times Essential Guide to Business Writing, The E-bok

How To Write To Engage, Persuade And Sell

av Ian Atkinson
E-bok (Drm),  Engelska, 2012-09-07
Finns även som
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Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
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