Nudge

"Amusing, enlightening and approachable. . . . The hugely influential Nudge is essential reading. It shows you the template of technocracy."-Alexander Adams, The Critic "This eminently readable and most enjoyable book has a few new chapters added to it since 2008. The authors have taken out areas that are now seen as obsolete due to technological advances since the book was first written. New chapters cover areas such as 'Sludge,' a term they use to indicate the bureaucratic difficulties in attempting to take action-which still acts as a disincentive to change in so many areas and so many countries around the world."-Vicky Pryce, Society of Professional Economists "Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise."-Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow "Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original."-Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife "Nudge has changed the way we think about both business's and society's biggest problems. The Final Edition is full of new insights and well worth reading."-Eric Schmidt, former CEO of Google "We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good." Adam Silver, NBA commissioner "If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read."-Robert Cialdini, New York Times bestselling author of Influence "Revolutionary. Once you've read it, you start seeing the evidence everywhere. Evidence that economic orthodoxy is woefully out of date, that as humans we're not always rational, and that in every bit of architecture, design, and economic choice, we are ALWAYS being nudged in some way. Once we see and accept that, we can ask how we can make better choices. This book points us in the direction. It changes the way you see the world-this edition even more so."-David Byrne, musician

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Charles Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago's Booth School of Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard University.