Managerial Economics for Decision Making (inbunden)

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Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 360
Utgivningsdatum: 2003-03-01
Upplaga: 2003
Förlag: Red Globe Press
Medarbetare: Juleff, Linda
Illustrationer: 360 p.
Dimensioner: 246 x 190 x 19 mm
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Antal komponenter: 1
Komponenter: 1 Paperback / softback
ISBN: 9780333961117

Managerial Economics for Decision Making

Name: Managerial Economics for Decision Making
Price: 1261.00 SEK
Availability: InStock
Author: John Adams, Linda Juleff
ISBN: 9780333961117

av John Adams, Linda Juleff

Häftad, Engelska, 2003-03-01

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Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

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'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland. LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.