Digitalized Markets (häftad)
Fler böcker inom
Häftad (Paperback / softback)
Antal sidor
Antal komponenter

Digitalized Markets

Häftad,  Engelska, 2023-09-25
Billigast på PriceRunner
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 3 format & utgåvor
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets. Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transforms the elements of markets, such as actors, devices, objects, and places that contribute to constitute markets. Second, digitalization alters market processes, or developmental event sequences by changing the activities that contribute to produce the market and thus how markets develop and take form. Third, digitalization has implications for the overall forms that markets assume in terms of how market elements and processes are linked and organized. The volume provides important contributions to our understanding of digitalized markets both through rich empirical accounts of a variety of market contexts and through conceptual developments that improve our ability to analytically deal with the market consequences of digitalization. The chapters in this book were originally published as a special issue of Consumption Markets & Culture.
Visa hela texten

Passar bra ihop

  1. Digitalized Markets
  2. +
  3. Rich Dad Poor Dad

De som köpt den här boken har ofta också köpt Rich Dad Poor Dad av Robert T Kiyosaki (häftad).

Köp båda 2 för 732 kr


Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Övrig information

Johan Hagberg is Professor of Business Administration specializing in marketing at the School of Business, Economics and Law at the University of Gothenburg, Sweden. His research revolves around the digitalization of retailing, consumption, and markets. Hans Kjellberg is Professor of Marketing at Stockholm School of Economics, Sweden, where he heads the Department of Marketing and Strategy and the Centre for Market Studies. His research focuses on economic coordination in general, and the organizing of markets in particular.


Introduction: Digitalized markets 1. Cookie monsters. Anatomy of a digital market infrastructure 2. Conceptual controversies at the boundaries between markets: the case of ridesharing 3. Digitalization and the hybridization of markets and circuits in Airbnb 4. Sold out? Reconfiguring consumer demand through the secondary digital ticket market 5. (De-)stabilizing the digitized fashion market on Instagramdynamics of visual performative assemblages