Strategic Communication (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
254
Utgivningsdatum
2022-08-16
Upplaga
2
Förlag
Taylor & Francis Ltd
Dimensioner
234 x 156 x 16 mm
Vikt
554 g
ISBN
9780367769260

Strategic Communication

An Introduction to Theory and Global Practice

av Jesper Falkheimer, Mats Heide
Inbunden,  Engelska, 2022-08-16
2206
Köp
Spara som favorit
  • Skickas från oss imorgon
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 3 format & utgåvor
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Visa hela texten

Passar bra ihop

  1. Strategic Communication
  2. +
  3. Courage To Be Disliked

De som köpt den här boken har ofta också köpt Courage To Be Disliked av Ichiro Kishimi, Fumitake Koga (häftad).

Köp båda 2 för 2335 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Jesper Falkheimer, Mats Heide

Övrig information

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.

Du kanske gillar