An Introduction to Theory and Global Practice
De som köpt den här boken har ofta också köpt One Dark Window av Rachel Gillig (häftad).
Köp båda 2 för 721 kr"This book provides a very good overview on the fundamentals of strategic communication. It is very common that Masters students want to follow their studies on strategic communication but dont know the basis and theories of the area. Falkheimer and Heide made an excellent job presenting the beginnings of this new science." Ivone Ferreira, Assistant Professor at School of Social Sciences, Nova University of Lisbon, Portugal, and Researcher at ICNOVA Research Unit
Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.
Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication Communication Value and the Communicative Organization