How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
"A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun." -- Henry Jenkins "An intriguing snapshot of where media will continue to move in the near futuregreat for rabbithole spelunkers." -- Kirkus Reviews "Like Marchall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing studyis an essential read." -- Library Journal "A grand trip, taking in everything from Charles Dickens to Super Mario and AvatarRefreshing [and] thoughtful." -- New Scientist
Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia Universitys Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbias pioneering Digital Storytelling Lab.