De som köpt den här boken har ofta också köpt The Let Them Theory av Mel Robbins (inbunden).
Köp båda 2 för 501 krDo you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Wal...
Henri Charmasson is an attorney with a 35-year career in the field of intellectual property law. John Buchaca is an intellectual property attorney and partner at Charmasson, Buchaca & Leach, LLP.
Introduction 1 Part I: Corralling Your IP Assets: Intellectual Property Basics 7 Chapter 1: Marshalling Your IP Tools 9 Chapter 2: Fencing in the Herd 19 Chapter 3: Calling in the Cavalry and Picking Up the Tab 29 Chapter 4: Trade Secrets: Often-Overlooked IP Tools 41 Part II: Going for the Gold: Patenting Your Product 49 Chapter 5: Understanding Patents and How They Work 51 Chapter 6: Testing the Patent Water Before You Dive in 63 Chapter 7: Hoping It Aint There: The Patent Search 75 Chapter 8: Preparing Your Patent Application 89 Chapter 9: Filing Your Patent Application 109 Chapter 10: Wrestling with the Patent Examiner 123 Chapter 11: Reeling in the Prize: Getting Your Patent Issued 151 Part III: Asserting Your Copyrights 167 Chapter 12: If Its Got Style, Youve Got Copyrights 169 Chapter 13: Untangling Ownership Issues 187 Chapter 14: Giving Your Copyright Fangs 197 Part IV: Protecting Your Commercial Identity 217 Chapter 15: Flashing Your Badge 219 Chapter 16: Coining the Next Household Name 233 Chapter 17: Searching for Name Availability 245 Chapter 18: Establishing and Registering Your Commercial Identifier 259 Part V: Making Your IP Rights Work for You 283 Chapter 19: All Abroad: Protecting Your IP Rights in Other Countries 285 Chapter 20: Making Em Pay: Licensing Your IP Rights 303 Chapter 21: Catching Them Rustlers (Infringers) 317 Part VI: The Part of Tens 327 Chapter 22: Ten Most Common IP Misconceptions 329 Chapter 23: Ten Patent Application Pitfalls 333 Chapter 24: Ten Practical Copyright FAQs 337 Chapter 25: The Ten Worst Naming Blunders 341 Appendix: How to Use the CD-ROM 345 Index 351