Business Model Generation: A Handbook for Visionaries; Game Changers; and Challengers (häftad)
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Business Model Generation: A Handbook for Visionaries; Game Changers; and Challengers (häftad)

Business Model Generation: A Handbook for Visionaries; Game Changers; and Challengers

A Handbook for Visionaries, Game Changers, and Challengers

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Häftad Engelska, 2010-08-20
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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Det finns 2 recensioner av Business Model Generation: A Handbook for Visionaries; Game Changers; and Challengers. Har du också läst boken? Om du har köpt den på vill vi gärna höra vad du tyckte om den! Sätt ditt betyg »
  1. Begripligt och spännande om affärsutveckling
    Gert Kindgren, 21 november 2014

    En bok som ger alla möjlighet att förstå hur affärsmodeller fungerar. Utmärkt som läsning inför strategiarbete i ledningsgruppen eller när man behöver inspiration för att skärpa sin konkurrenskraft.

  2. Intressant och lättsamt sätt att göra en lärobok på....
    Fredrika Harding, 18 juni 2013

    Intressant och lättsamt sätt att göra en lärobok på. Den lättade defenitivt upp stämningen bland de andra böckerna på data- och systemvetenskapliga programmet. Innehållet är okej. Boken är engagerane vilket är bra men kanske något innehållsfattig. Mycket lättläst och många bilder/tomma sidor

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‘…an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (, May 2011).

Övrig information

Alexander Osterwalder (Lausanne, Switzerland;; is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.<p>Yves Pigneur, PhD, (Lausanne, Switzerland; http: // is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.


The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation.

1 Canvas.

Definition of a Business Model.

The 9 Building Blocks.

The Business Model Canvas.

2 Patterns.

Unbundling Business Models.

The Long Tail.

Multi-Sided Platforms.

FREE as a Business Model.

Open Business Models.

3 Design.

Customer Insights.


Visual Thinking.




4 Strategy.

Business Model Environment.

Evaluating Business Models.

Business Model Perspective on Blue Ocean Strategy.

Managing Multiple Business Models.

5 Process.

Business Model Design Process.




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