Quantitative Analysis in Marketing Management (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
342
Utgivningsdatum
1998-05-01
Upplaga
1
Förlag
John Wiley & Sons Inc
Medarbetare
etc.
Illustratör/Fotograf
index references
Illustrationer
references, index
Dimensioner
230 x 150 x 20 mm
Vikt
560 g
Antal komponenter
2
Komponenter
Contains 1 Paperback and 1 Diskette
SAB
Qblbm
ISBN
9780471964308

Quantitative Analysis in Marketing Management

Concepts and Techniques

av Luiz Moutinho, Mark Goode, Fiona Davies
Häftad,  Engelska, 1998-05-01
876
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Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
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Fler böcker av författarna

Luiz Moutinho, Mark Goode, Fiona Davies

Övrig information

Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.

Innehållsförteckning

STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING. Data Collection and Sampling. Further Statistical Techniques. Demand Analysis. Forecasting. FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS. Financial Techniques. Budgeting and Control. Decision Techniques. Operations Management. FUTURE TRENDS AND CONCLUSION. Future Trends. Conclusion. Appendices. Index.

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