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Format: Häftad (Paperback)
Språk: Engelska
Antal sidor: 256
Utgivningsdatum: 2012-09-10
Upplaga: New ed.
Förlag: THAMES & HUDSON
Illustratör/Fotograf: 188 in colour 260 illustrations
Illustrationer: 261 illustrations, 178 in colour
Dimensioner: 270 x 210 x 20 mm
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Antal komponenter: 1
ISBN: 9780500290491

Graphic Design Theory

av Meredith Davis

Häftad, Engelska, 2012-09-10

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The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career.

Lucid, absorbing and elegantly written, this is an essential text for all students of graphic design theory but will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work.

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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attrac...

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Teaching Design

Meredith Davis

An Expertly Written Guidebook to Teaching Design at All Levels Teaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are ...

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Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.

Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action * 2 The Nature of Representation: What and How Things Mean * 3 The Dimensions of Context * Part 2: Theory from 1900 to the Present: * 4 The Language of the Visual World * 5 Modernism: The Utopian Vision * 6 Post-Modernism: Reading the World as Texts * 7 A New Paradigm: Designing Experiences, Not Objects