Radio Active (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
250
Utgivningsdatum
2004-05-01
Upplaga
illustrated ed
Förlag
University of California Press
Illustrationer
8 tables
Dimensioner
228 x 155 x 16 mm
Vikt
350 g
Antal komponenter
1
ISBN
9780520235908
Radio Active (häftad)

Radio Active

Advertising and Consumer Activism, 1935-1947

Häftad,  Engelska, 2004-05-01
633
  • Skickas från oss inom 3-6 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence--and in some cases eliminate--radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.
Visa hela texten

Passar bra ihop

  1. Radio Active
  2. +
  3. The Anthropocene Reviewed

De som köpt den här boken har ofta också köpt The Anthropocene Reviewed av John Green (häftad).

Köp båda 2 för 682 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Kathleen M Newman

  • Critical Passions

    Jean Franco, Mary Louise Pratt, Kathleen M Newman

    Jean Franco's work as a pathbreaking theorist, cultural critic, and scholar has helped to define Latin American studies over the last three decades. In the process, Franco has played a crucial role in developing cultural studies in both the Englis...

Övrig information

Kathy M. Newman is Associate Professor of English at Carnegie Mellon University.

Innehållsförteckning

List of Tables Acknowledgments Introduction. The Dialectic between Advertising and Activism Part I. Cultural Critics in the Age of Radio Chapter 1. The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials Chapter 2. "Poisons, Potions, and Profits": Radio Activists and the Origins of the Consumer Movement Part II. Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time Chapter 3. The Consumer Revolt of "Mr. Average Man": Boake Carter and the CIO Boycott of Philco Radio Chapter 4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas Chapter 5. "I Won't Buy You Anything But Love, Baby": NBC, Donald Montgomery, and the Postwar Consumer Revolt Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic Notes Bibliography Index