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Köp båda 2 för 1366 kr1. Introduction.
2. Basic Models.
3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals.
4. Effects of Mass Communication on Culture and Society.
5. Audience-Centred Models.
6. Media Organisation, Selection and Production.
7. Planned Communication.
8. New Media and The Information Society.
9. International Communication.
Index.