Street-Smart Advertising (inbunden)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
250
Utgivningsdatum
2006-09-11
Förlag
Bloomsbury Publishing Plc
Dimensioner
227 x 155 x 16 mm
Vikt
409 g
ISBN
9780742541375

Street-Smart Advertising

How to Win the Battle of the Buzz

av Margo Berman
Häftad,  Engelska, 2006-09-11
745

10% rabatt på allt vid köp från 299 kr med kod LUCIA25

Gäller t.o.m. 15 december. Villkor

Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Street-Smart Advertising Kan tyvärr inte längre levereras innan julafton.
Köp ett presentkort istället.
Finns även som
Visa alla 1 format & utgåvor
Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.
Visa hela texten

Passar bra ihop

  1. Street-Smart Advertising
  2. +
  3. Vermeer

De som köpt den här boken har ofta också köpt Vermeer av Andrew Graham Dixon (inbunden).

Köp båda 2 för 1047 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Margo Berman

Visa alla böcker av Margo Berman »

Övrig information

Margo Berman is professor of advertising at Florida International University. She specializes in creative courses like Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Please visit her website at http://www.unlocktheblock.com/ for more information.

Du kanske gillar