Public Relations (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
456
Utgivningsdatum
2003-11-01
Upplaga
3Rev e.
Medarbetare
Egan, John / Jefkins, Frank
Illustratör/Fotograf
30 Abb
Illustrationer
Ill.
Dimensioner
241 x 185 x 23 mm
Vikt
885 g
Antal komponenter
1
Komponenter
50:B&W 7.44 x 9.69 in or 246 x 189 mm (Crown 4vo) Perfect Bound on White w/Gloss Lam
ISBN
9780750657242

Public Relations

Contemporary Issues and Techniques

av Paul Baines
Häftad,  Engelska, 2003-11-01
749
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

* Features transcripts of interviews with key individuals involved in Public Relations
* Dedicated guide to the myriad strategies and techniques involved in PR today.
* New material reflecting the impact of new technology and the globalisation of media communications.
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Recensioner i media

I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it.

With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years.

Max Clifford, Managing Director, Max
Clifford Associates Public Relations.

Övrig information

Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

Innehållsförteckning

Foreword; Preface; About the authors; Acknowledgements; Defining public relations; Interview with Kevin Moloney; Public relations planning and management; Interview with Marie Owens; Managing Media Relations; Interview with Sir Bernhard Ingham; Communication media; Interview with Richard Quest; Specialist public relations areas; Interview with Dianne Thompson; Appendices; References; Index.

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