Social Media

This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks. -- Beth Dobkin, provost and vice president for academic affairs, St. Marys College, California Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the worlds most prominent universal mode of open discoursesocial mediaby laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities. -- Ronald L. Jackson II, Editor of Critical Studies in Media Communication and author of Scripting the Black Masculine Body in Popular Media With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it. -- Rochelle L. Ford, professor of Communication, Culture & Media Studies, Howard University

Kehbuma Langmia is an Associate Professor at Howard University within the Department of Strategic, Legal and Management Communications. Tia C. M. Tyree is an Associate Professor at Howard University within the Department of Strategic, Legal, and Management Communications. Pamela C. OBrien is an Associate Professor and the Chair of the Department of Communications at Bowie State University. Ingrid Sturgis is an Assistant Professor/New Media in the Department of Media, Journalism and Film at Howard University.

Preface Acknowledgments Introduction: Social Media History and Use, Pamela C. OBrien Section I: Pedagogy Chapter 1: Using Social Media and Creating Social Media Courses, Tia C. M. Tyree Chapter 2: Twitter, Facebook, Blogs, and Media-Sharing Sites in the Classroom, Jennifer B. Cox Chapter 3: Teaching Computational Literacy Through Game Design, Ingrid Sturgis & Todd Shurn Chapter 4: Social Media and Critical Pedagogy, Kehbuma Langmia & Stella-Monica Mpande Chapter 5: How to Do Communication Research Using Social Media Data, William B. Hart & Erica C. Taylor Chapter 6: Conducting Research Utilizing Social Media: Best Practices, Jamie Cohen & Paul Mihailidis Section II: Social Media Practices in the United States Chapter 7: African Americans and Social Media, Jayne Cubbage Chapter 8: The Seven Sisters and Their Siblings Go Digital: An Analysis of Womens Magazine Content on Websites, iPads, and Cell Phones, Yanick Rice Lamb & Kendra Desrosiers Chapter 9: Social Branding of College Students to Seek Employment, Jamila A Cupid & S. Lenise Wallace Chapter 10: Social Media, Law, and Practice, Angela D. Minor Esq. Section III: International Social Media Practices Chapter 11: Participatory Media Impact on the Arab Spring, Adam Klein Chapter 12: Social Media and Participatory Communication: The UNDP and the Diffusion of Empowerment, Nickesia S. Gordon Chapter 13: Cock Crow in the Electronic Republic: Social Media and Kenyas 2013 Presidential Election, Kehbuma Langmia About the Editors About the Authors