Going to the Mines to Look for Diamonds (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
149
Utgivningsdatum
2004-01-01
Upplaga
illustrated ed
Förlag
RAND
Illustrationer
Illustrations (some col.)
Dimensioner
229 x 155 x 9 mm
Vikt
313 g
Antal komponenter
1
ISBN
9780833034434
Going to the Mines to Look for Diamonds (häftad)

Going to the Mines to Look for Diamonds

Experimenting with Military Recruiting Stations in Malls

Häftad Engelska, 2004-01-01
287
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This text describes RAND's evaluation of performance (recruit-production cost, advertising cost-effectiveness) of first year of operation of a prototype marketing-enhanced recruiting station (MERS) located in an outlet mall in northern Virginia.
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