The Content Machine (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
226
Utgivningsdatum
2013-10-01
Utmärkelser
Commended for IndieFab awards (Social Science) 2013
Förlag
Anthem Press
Illustratör/Fotograf
3+ figures
Illustrationer
3+ figures
Dimensioner
216 x 140 x 13 mm
Vikt
291 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9780857281111

The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

Häftad,  Engelska, 2013-10-01
246
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, The Content Machine offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
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Recensioner i media

[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting task. The book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. [] Bhaskars treatment of familiar problematics [is] refreshingly well-reasoned and well-argued. Aaron McCollough, Journal of Electronic Publishing

Övrig information

Michael Bhaskar is a digital publisher, researcher and writer based in London.

Innehållsförteckning

Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index