Fostering Sustainable Behavior (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Utgivningsdatum
2011-02-01
Upplaga
3
Förlag
New Society Publishers
Dimensioner
226 x 188 x 18 mm
Vikt
377 g
ISBN
9780865716421

Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing (Third Edition)

av Doug McKenzie-Mohr, Doug McKenzie-Mohr
(1 röst)  |   Läs 1 recension
Häftad,  Engelska, 2011-02-01
308
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We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.
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Det finns 1 recension av Fostering Sustainable Behavior. Har du också läst boken? Om du har köpt den på Bokus.com vill vi gärna höra vad du tyckte om den! Sätt ditt betyg »
  1. Lättläst, konkret och tydlig
    Malin, 5 april 2023

    Mycket bra litteratur för den som vill lära sig mer om och få konkreta verktyg och metoder för att förändra beteenden i en mer hållbar riktning. Rekommenderas!

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  • Social Marketing to Protect the Environment

    Social Marketing to Protect the Environment

    Doug McKenzie-Mohr, Nancy R Lee, P Wesley Schultz, Philip Kotler, Doug McKenzie-Mohr

    Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and wa...

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Övrig information

Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.

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