Introduction To Semiconductor Marketing (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2005-01-01
Förlag
Simon Publications
Dimensioner
222 x 146 x 19 mm
Vikt
385 g
Antal komponenter
1
ISBN
9780972518987

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Introduction To Semiconductor Marketing (häftad)

Introduction To Semiconductor Marketing

av Alireza Servati, Anthony Simon R
Häftad Engelska, 2005-01-01
536
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The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.
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