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Köp båda 2 för 437 krThe authors Ian Munro has been helping people set up businesses and businesses going through periods of sustained growth for over 20 years. He works as an operating and main board director, as a non-executive director and as a consultant, coach and mentor. His clients are in the private and public sectors. An ongoing feature of his work is improving leadership performance across all levels in organisations. Today he continues to hold several directorships. Jacqueline Griffith has been coaching new entrepreneurs from business set up to developing successful businesses for over 15 years. Her corporate background is in Director level and General Manager roles encompassing sales, operations and logistics. Her experience includes the merger of five companies and the restructure of two. She adopts a motivational style to encourage people to believe in their ability to start their own business.
Contents Books in this series 5 Introduction 7 Getting Started 11 Chapter 1 Top 10 Tips when considering if self-employment is for you By Jacqueline Griffith 13 Chapter 2 Top 10 Tips for choosing a business structure By Ian Munro 23 Chapter 3 Top 10 Tips for identifying your target market By Jacqueline Griffith 35 Chapter 4 Top 10 Tips for creating an effective working environment By Ian Munro 43 Chapter 5 Top 10 Tips for creating a financial plan and managing risk By Jacqueline Griffith 55 Chapter 6 Top 10 Tips for winning customers By Ian Munro 71 Chapter 7 Top 10 Tips for optimising the marketing mix By Jacqueline Griffith 79 Chapter 8 Top 10 Tips for product or service operations delivery By Ian Munro 93 Chapter 9 Top 10 Tips for employing staff or working with Associates By Jacqueline Griffith 103 Chapter 10 Top 10 Tips for keeping records, paying taxes and dealing with advisers By Ian Munro 113 Summary 125 About the Authors 126 Learning Zone 127 INDEX 143