The Digital Fundraising Book: Vol. 1 (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
200
Utgivningsdatum
2016-04-27
Förlag
Reason Digital Ltd
Medarbetare
Leung, Jamie (design)/Bagnall, Holly (design)/Hopwood, Adam (design)/Leung, Jamie (design)/Bagnall, Holly (design)/Hopwood, Adam (design)/Leung, Jamie (design)/Bagnall, Holly (design)/Hopwood, Adam (design)/Ashton, Greg (ed.-in-chief)
Illustrationer
38 screenshots, graphs and illustrations
Volymtitel
Vol. 1
Dimensioner
210 x 148 x 12 mm
Vikt
307 g
Antal komponenter
1
Komponenter
4425:Standard Color 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Standard 70 White w/Matte L
ISBN
9780993477300

The Digital Fundraising Book: Vol. 1

av Matt Howarth, Jordan Harling, Charlotte Taylor, Ian Jukes, Paul Joyce
Häftad,  Engelska, 2016-04-27
197
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This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. A must-read for anyone wanting to develop their digital fundraising strategy.

If you want to learn about the tools that you can use, whether that's to get the most from social media or track conversions, then this book is for you.

If you want to track down your audiences and create relationships that last far longer than one solitary donations, then we can help you with that too.

After 8 years of working with charities and nonprofits on everything from websites to apps and campaigns the team at Reason Digital have built up a massive wealth of tried and tested knowledge. At time when public attitudes are going through a massive change towards charities and fundraising this book aims to share that knowledge and enable charities to the next step towards a digital approach.
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Matt Howarth, Jordan Harling, Charlotte Taylor, Ian Jukes, Paul Joyce

Innehållsförteckning

Foreword
Introduction
1. Understand the basics
2. Know what you'll need
3. Create a journey
4. Grow a digital audience
5. Persuade them to give
6. Get more people giving
7. Bring it all together
Digital Fundraising Planning

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