Managing Corporate Social Responsibility (häftad)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
184
Utgivningsdatum
2011-09-07
Förlag
Wiley
ISBN
9781118106662

Managing Corporate Social Responsibility E-bok

A Communication Approach

av W Timothy Coombs, Sherry J Holladay
E-bok (LCP),  Engelska, 2011-09-07
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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
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W Timothy Coombs, Sherry J Holladay

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