It's Not Just PR (häftad)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
168
Utgivningsdatum
2013-08-30
Upplaga
2
Förlag
John Wiley and Sons Ltd
Dimensioner
226 x 152 x 10 mm
Vikt
227 g
ISBN
9781118554005

It's Not Just PR

Public Relations in Society

Häftad,  Engelska, 2013-08-30
486
  • Skickas från oss inom 5-8 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 2 format & utgåvor
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Visa hela texten

Passar bra ihop

  1. It's Not Just PR
  2. +
  3. Moral Ambition

De som köpt den här boken har ofta också köpt Moral Ambition av Rutger Bregman (häftad).

Köp båda 2 för 712 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Övrig information

W. Timothy Coombs is Professor in the Nicholson School of Communication at the University of Central Florida.¿ His books include the award-winning Ongoing Crisis Communication (2007) and Code Red in the Boardroom (2006).¿ With Sherry J. Holladay, he is co-author of Managing Corporate Social Responsibility (Wiley-Blackwell, 2011) and PR Strategy and Application (Wiley-Blackwell, 2009) and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).¿ He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients. Sherry J. Holladay is Professor in the Nicholson School of Communication at the University of Central Florida. She teaches courses in public relations and corporate communication and her research interests include corporate social responsibility, crisis communication, reputation management, activism, and stakeholder relations. Her work appears in the Journal of Public Relations Research, Public Relations Review, Management Communication Quarterly, Journal of Communication Management, and International Journal of Strategic Communication.¿ With W. Timothy Coombs, she is co-author of Managing Corporate Responsibility (Wiley-Blackwell, 2011) and PR Strategies and Applications (Wiley-Blackwell, 2009), and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).