It's Not Just PR

?Concise and thought-provoking examination about ?what counts? as public relations and the field?s impact on society; an excellent discussion primer about the issues facing the profession today and in the foreseeable future.? Michael J. Palenchar, University of Tennessee ?This is an engaging introduction to PR. I like its quick overviews of key authors, ideas and debates, its easy style, but most of all, that it makes the reader think.? Magda Pieczka, Queen Margaret University, Edinburgh

W. Timothy Coombs is Professor in the Nicholson School of Communication at the University of Central Florida. His books include the award-winning Ongoing Crisis Communication (2007) and Code Red in the Boardroom (2006). With Sherry J. Holladay, he is co-author of Managing Corporate Social Responsibility (Wiley-Blackwell, 2011) and PR Strategy and Application (Wiley-Blackwell, 2009) and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010). He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients. Sherry J. Holladay is Professor in the Nicholson School of Communication at the University of Central Florida. She teaches courses in public relations and corporate communication and her research interests include corporate social responsibility, crisis communication, reputation management, activism, and stakeholder relations. Her work appears in the Journal of Public Relations Research, Public Relations Review, Management Communication Quarterly, Journal of Communication Management, and International Journal of Strategic Communication. With W. Timothy Coombs, she is co-author of Managing Corporate Responsibility (Wiley-Blackwell, 2011) and PR Strategies and Applications (Wiley-Blackwell, 2009), and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).

Acknowledgments viii Introduction to the Second Edition 1 1 Does Society Need Public Relations? 4 2 Ethical Implications of Public Relations 36 3 Who Practices Public Relations? 60 4 Public Relations Influences Society 90 5 Shifting the View of Public Relations 123 References 141 Index 159