It's Not Just PR (e-bok)
Format
E-bok
Filformat
PDF med LCP-kryptering (0.0 MB)
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Språk
Engelska
Antal sidor
168
Utgivningsdatum
2013-07-08
Förlag
Wiley
ISBN
9781118554098
It's Not Just PR (e-bok)

It's Not Just PR E-bok

Public Relations in Society

E-bok (PDF, LCP),  Engelska, 2013-07-08
535
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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