Economics of Strategy (häftad)
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Häftad (Paperback / softback)
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7th Edition
John Wiley & Sons Inc
276 x 213 x 25 mm
959 g
Economics of Strategy (häftad)

Economics of Strategy

Häftad Engelska, 2017-02-03
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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
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  1. Economics of Strategy
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De som köpt den här boken har ofta också köpt Managerial Economics, Global Edition av Paul G Keat (häftad).

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Part One Firm Boundaries 35 1 The Power of Principles: An Historical Perspective 37 Doing Business in 1840 37 Business Conditions in 1840: Life without a Modern Infrastructure 39 Transportation 39 Example 1.1 The Emergence of Chicago5 40 Communications 40 Finance 41 Production Technology 42 Government 42 Example 1.2 Building National Infrastructure: The Transcontinental Railroad8 43 Doing Business in 1910 44 Business Conditions in 1910: A Modern Infrastructure 45 Production Technology 45 Transportation 45 Communications 46 Finance 46 Government 46 Example 1.3 Evolution of the Steel Industry 47 Doing Business Today 48 Modern Infrastructure 49 Transportation 49 Communications 49 Finance 50 Production Technology 50 Government 50 Infrastructure in Emerging Markets 51 Example 1.4 The Gaizhi Privatization Process in China 51 Three Different Worlds: Consistent Principles, Changing Conditions, and Adaptive Strategies 52 Chapter Summary 52 Questions 53 Endnotes 54 2 The Horizontal Boundaries of the Firm 55 Definitions 55 Definition of Economies of Scale 55 Definition of Economies of Scope 57 Scale Economies, Indivisibilities, and the Spreading of Fixed Costs 57 Economies of Scale Due to Spreading of Product-Specific Fixed Costs 58 Economies of Scale Due to Trade-offs among Alternative Technologies 58 Indivisibilities Are More Likely When Production Is Capital Intensive 60 Example 2.1 Hub-and-Spoke Networks and Economies of Scope in the Airline Industry 61 The Division of Labor Is Limited by the Extent of the Market 62 Example 2.2 The Division of Labor in Medical Markets 63 Special Sources of Economies of Scale and Scope 64 Density 64 Purchasing 65 Advertising 65 Costs of Sending Messages per Potential Consumer 65 Advertising Reach and Umbrella Branding 66 Research and Development 66 Physical Properties of Production 67 Inventories 67 Complementarities and Strategic Fit 68 Sources of Diseconomies of Scale 68 Labor Costs and Firm Size 69 Spreading Specialized Resources Too Thin 69 Bureaucracy 69 Economies of Scale: A Summary 70 The Learning Curve 70 The Concept of the Learning Curve 70 Expanding Output to Obtain a Cost Advantage 71 Example 2.3 Learning by Doing in Medicine 72 Learning and Organization 73 The Learning Curve versus Economies of Scale 74 Example 2.4 The Pharmaceutical Merger Wave 75 Diversification 75 Why Do Firms Diversify? 76 Efficiency-Based Reasons for Diversification 76 Scope Economies 76 Internal Capital Markets 77 Problematic Justifications for Diversification 78 Diversifying Shareholders Portfolios 78 Identifying Undervalued Firms 78 Reasons Not to Diversify 79 Managerial Reasons for Diversification 79 Benefits to Managers from Acquisitions 79 Problems of Corporate Governance 80 The Market for Corporate Control and Recent Changes in Corporate Governance 81 Example 2.5 Activist Investors in Silicon Valley 82 Performance of Diversified Firms 83 Example 2.6 Haier: The World s Largest Consumer Appliance and Electronics Firm 84 Chapter Summary 85 Questions 86 Endnotes 88 3 The Vertical Boundaries of the Firm 90 Make versus Buy 90 Example 3.1 What Apple Makes and what It Buys for the iPhone3 91 Upstream, Downstream 92 Example 3.2 Licensing Biotechnology Products 93 Defining Boundaries 94 Some Make-or-Buy Fallacies 94 Avoiding Peak Prices 95 Tying Up Channels: Vertical Foreclosure 96 Reasons to Buy 98 Exploiting Scale and Learning Economies 98 Example 3.3 Employee Skills: Make or Buy? 100 Bureaucracy Effects: Avoiding Agency and Influence Costs 101 Agency Costs 101 Influence C