How to Create, Sell and Buy Non-Fungible Tokens
MATT FORTNOW is an entertainment lawyer turned tech entrepreneur. He co-authored the 7th edition of This Business of Music then co-founded the webs first fantasy sports service, which he sold to CBS Sports. The past several years Matt dove into blockchain technology, cryptocurrencies, and non-fungible tokens. QUHARRISON TERRY is a growth marketer and entrepreneur. Co-Founder of 23VIVI, the worlds first digital art marketplace powered by the Bitcoin blockchain, he is a 4x recipient of LinkedIns Top Voices in Technology Award. He currently leads Growth Marketing at Mark Cuban Companies.
About the Authors vii About the Technical Editor ix Acknowledgments x Foreword xvii Chapter 1 Introduction to NFTs 1 Chapter 2 What Are NFTs? 7 Why People Collect 7 What Exactly Are NFTs? 10 Types of NFTs 16 Aspects of NFTs 32 Extrinsic Elements of NFTs 44 Chapter 3 Why NFTs Have Value 49 Why Do Collectibles Have Value? 50 The Problems with Traditional Art 53 The Problems with Collectibles and Memorabilia 57 Digital Art Before NFTs 60 The True Advantage of NFTs 61 NFTs Arent Perfect 74 External Forces That Drive Value 89 Chapter 4 History of NFTs 93 Andy Warhol Presents Pop Art 94 Beeples Cyberpunk World Meets NFTs 99 The Story of Digital Art 104 Chapter 5 NFT Marketplaces 115 OpenSea 116 Rarible 117 Nifty Gateway 118 SuperRare 118 Wax (Atomic Hub) 119 Foundation 120 NBA Top Shot 121 VeVe 122 Known Origin 122 Myth Market 123 Wrap-Up 124 Chapter 6 Creating and Minting NFTs 125 Creating the Aspects of Your NFT 126 Creating a Cryptocurrency Wallet 134 Creating an OpenSea Account 144 Creating a Collection 147 Minting an NFT 157 Chapter 7 Selling NFTs 161 Your Exchange Account 161 Buying Cryptocurrency 167 Funding Your MetaMask Wallet 170 Selling Your NFTs 172 Marketing Your NFTs 181 Chapter 8 Buying NFTs 195 Why Buy NFTs? 195 Buying NFTs 199 Building an NFT Collection 206 Chapter 9 Legal Aspects of NFTs 213 Are NFTs Securities? 214 Intellectual Property Rights 218 Right of Publicity 225 Right of Privacy 231 Contracts 232 Taxes 235 Chapter 10 The Future of NFTs 239 The Metaverse 240 Non-bankable Assets 246 Digital Wallets 251 The Unwritten Future of NFTs 254 Index 255