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Critical Multimodal Studies of Popular Discourse E-bokStudies of multimodality have significantly advanced our understanding of the potential ofa different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources anda their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerginga scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.It connects multimodal analysis to critical discourse analysis, demonstrating the value ofa different approaches to multimodality for building a better understanding of criticala issues of central interest to discourse analysis, semiotics, applied linguistics, education,a cultural and media studies.
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Sumin Zhao, Emilia Djonov, Anders Bjoerkvall, Morten Boeriis
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education,...