How Advertising Works despite the Fact that we Know How it Works
Dr Sven Brodmerkel is Assistant Professor for Advertising and Integrated Marketing Communications at Bond University, Australia and a Board Member of Miami Ad School (Sydney). Before his academic appointment, he worked for several years in the advertising industry. His research investigates the intersection between advertising, technology and popular culture. Dr Nicholas Carah is Senior Lecturer in Media and Communication at the University of Queensland, Australia. His research examines media platforms and devices, branding and everyday life. He is the author of Pop Brands: branding, popular music and young people and Media and Society: production, content and participation.
Introduction.- 1.Intrusions: Managing disruptions.- 2.Instructions: Producing Participation.- 3.Impulses: Engineering Behaviour.- 4.I/O Devices: Conducting Interactions.- 5.Infrastructures: Orchestrating Action.- 6.Interventions: Reimagining Advertising.- Conclusion