Principles of Microeconomics: 2024 Release ISE

Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he has taught since 2005. Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year, on the Cornell Ithaca campus and, via live videoconferencing, in dozens of cities across the U.S., Canada, and beyond. Professor Heffetz s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting researcher at the Bank of Israel during 2011, is currently a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and serves on the editorial board of Social Choice and Welfare.



2022 Nobel Prize winner, Professor Bernanke received his B.A. in economics from Harvard University in 1975 and his Ph.D. in economics from MIT in 1979. He taught at the Stanford Graduate School of Business from 1979 to 1985 and moved to Princeton University in 1985, where he was named the Howard Harrison and Gabrielle Snyder Beck Professor of Economics and Public Affairs where he served as chair of the Economics Department. Professor Bernanke is currently a Distinguished Fellow in Residence with the Economic Studies Program at the Brookings Institution.Professor Bernanke was sworn in on February 1, 2006, as chair and a member of the Board of Governors of the Federal Reserve System; his second term expired January 31, 2014. Professor Bernanke also served as chair of the Federal Open Market Committee, the Fed s principal monetary policymaking body. Professor Bernanke was also chair of the President s Council of Economic Advisers from June 2005 to January 2006. Professor Bernanke s intermediate textbook, with Andrew Abel and Dean Croushore, Macroeconomics, 9th Edition (Addison-Wesley, 2017), is a best-seller in its field. He has authored numerous scholarly publications in macroeconomics, macroeconomic history, and finance. He has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and measurement of the effects of monetary policy on the economy.Professor Bernanke has held a Guggenheim Fellowship and a Sloan Fellowship, and he is a Fellow of the Econometric Society and of the American Academy of Arts and Sciences. He served as the director of the Monetary Economics Program of ...

PART 1: INTRODUCTION 
 1 Thinking Like an Economist 
 2 Comparative Advantage 
 3 Supply and Demand 

PART 2: COMPETITION AND THE INVISIBLE HAND 
 4 Elasticity 
 5 Demand 
 6 Perfectly Competitive Supply 
 7 Efficiency, Exchange, and the Invisible Hand in Action 

PART 3: MARKET IMPERFECTIONS 
 8 Monopoly, Oligopoly, and Monopolistic Competition 
 9 Games and Strategic Behavior 
 10 An Introduction to Behavioral Economics 
 11 Externalities, Property Rights, and the Environment 

PART 4: ECONOMICS OF PUBLIC POLICY 
 12 The Economics of Information 
 13 Labor Markets, Poverty, and Income Distribution 
 14 Public Goods and Tax Policy 

PART 5: INTERNATIONAL TRADE
 15 International Trade and Trade Policy