Exploring Public Relations and Management Communication, 5th Edition (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
672
Utgivningsdatum
2020-12-07
Upplaga
5
Förlag
Pearson Education
Medarbetare
Waddington, Stephen
Antal komponenter
1
ISBN
9781292321745
Exploring Public Relations and Management Communication, 5th Edition (häftad)

Exploring Public Relations and Management Communication, 5th Edition

Häftad Engelska, 2020-12-07
679
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Develop a clear understanding of the concepts and best practices in public relations

 

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.

 

A perfect accompaniment for undergraduate and postgraduate students, this comprehensive textbook is also preferred by those studying for professional qualifications. 

 

About the authors:   Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association. 

 

Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies. 

 

 

Pearson, the worldslearningcompany. 

 
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Övrig information

Professor Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University. He was the subject head for public relations and communications at the university for 10 years where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research projects and his work is widely published in books and academic journals worldwide. Professor Tench is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association. Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Director at Metia Group, an international digital marketing agency. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.

Innehållsförteckning

About the authors

Foreword

Preface

Publishers acknowledgements

 

Part 1 The context of public relations

1. Public relations origins: definitions and history

2. Public relations and the media

3. Digital and social media

4. Public relations and democracy

5. Community and society: corporate social responsibility (CSR)

6. Intercultural and multicultural context of public relations

7. Role of the public relations practitioner

 

Part 2 Public relations theories and concepts

8. Public relations theories: an overview

9. Strategic public relations planning and management

10. Public relations programme research and evaluation

11. Corporate image, reputation and identity

12. Public relations, propaganda and the psychology of persuasion

13. Public relations professionalism and ethics

 

Part 3 Public relations specialisms

14. Media relations

15. Internal communication

16. Managing community involvement programmes

17. Issues management

18. Crisis public relations management

19. Public relations and the consumer

20. Business-to-business public relations

21. Public affairs

22. Public relations in the world of finance

23. Integrated marketing communications

24. Sponsorship

 

Part 4 Sectoral considerations

25. Non-government organisations and pressure groups

26. Corporate communication

27. Celebrity public relations

28. Strategic communication and social marketing in healthcare organisations

29. What next? Future issues for public relations

 

Glossary

Index