Principles of Marketing (inbunden)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Utgivningsdatum
2020-07-23
Upplaga
3
Förlag
Pearson Education Limited
Dimensioner
200 x 269 x 21 mm
Vikt
1038 g
ISBN
9781292354996

Principles of Marketing

Scandinavian Edition

av Anders Parment, Philip Kotler, Gary Armstrong, Anders Parment Ph D
(1 röst)
Häftad,  Engelska, 2020-07-23
931
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.
Visa hela texten

Passar bra ihop

  1. Principles of Marketing
  2. +
  3. Atomic Habits

De som köpt den här boken har ofta också köpt Atomic Habits av James Clear (trade paperback (uk)).

Köp båda 2 för 1124 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Anders Parment, Philip Kotler, Gary Armstrong, Anders Parment Ph D

Övrig information

Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant.

Du kanske gillar