Developing a Fashion Collection

A feast of visual stimuli, this inspirational guide offers insider information and intelligent references from industry-recognized professionals. -- Hywel Davies, Central Saint Martins, University of the Arts London, UK A clear road map with inspiring examples and industry insights, this new edition provides an up-to-date, holistic view of what ought to be considered when building a successful fashion collection. An essential read for our fashion design students. -- Aki Choklat, College for Creative Studies, Detroit, USA This book demystifies the fundamental process of developing a collection and will be a core text for any fashion design course, and a go to for young aspiring fashion designers with its combination of essential terms and best practices. -- Leslie Holden, Co-Founder of the Digital Fashion Group This book supports the reader, from how to select research ideas and use them, to developing these ideas into something relevant to the final product. I would recommend to all students. -- Adrien Roberts, Accademia Costume and Moda, Italy and trustee of Graduate Fashion Foundation

Elinor Renfrew is Honorary Professor at Kingston University after 15 years leading the Fashion Department, and is on the British Fashion Council Colleges Council Steering Committee. Todd Lynn is Associate Professor at Kingston School of Art and an internationally recognized fashion designer working in both the fashion industry and designing for the music industrys elite.

Introduction 1. What is a Collection? How to Start a Collection Market Research Inspiration Fabric Sourcing Silhouette Development Forecasting Trends Archiving Editing Collections The Team Fittings and Samples Showing the collection Interviews: Martin Raymond, The Future Laboratory Steven Philip The Mr. Steven Philip Catherine Teatum & Rob Jones, Teatum Jones Rebekah Roy Joshua Kane 2. Collections and Their Influences Background Historical Cultural Conceptual Functional Political Futuristic Artistic Sustainable Interviews: Fiona Stuart, Rellik Dr. Noki Tracy Mulligan, People Tree Duran Lantink Bianca Saunders 3. Designing for Different Markets Haute Couture Ready-to-wear Designer Labels Luxury Brands Designer Collaborations High Street Online Shopping Interviews: Giles Deacon Sadie Clayton Charles Jeffrey Maria Olofsgard, COS John Mooney, ASOS Jane Palmer Williams, LVMH 4. Specialist Collections Childrenswear Knitwear Print Denim Active Sportswear Corporate wear Interviews: Eva Karayiannis, Caramel Baby & Child Matty Bovan Nicolas Garcia, Roberto Cavalli Charli Cohen Jonathan Cheung, Levis Design Will Broome 5. The Student Collection The Brief Your Portfolio Research and Development Presentation Interviews: Saskia Lenaerts Victoria Lyons Megan Greenfield Edie Ashley Lynn Sungurtekin Margret Sam Conclusion