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Format: E-bok
Filformat: EPUB med Adobe-kryptering
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Nedladdning: Kan laddas ned under 24 månader, dock max 6 gånger.
Språk: Engelska
Antal sidor: 288
Utgivningsdatum: 2009-08-12
Förlag: Harvard Business Review Press
ISBN: 9781422136577

Design Driven Innovation E-bok

Changing the Rules of Competition by Radically Innovating What Things Mean

av Roberto Verganti

E-bok (EPUB - DRM), Engelska, 2009-08-12

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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "e;interpreters"e; - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

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Design-inspired Innovation

James M Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti

When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that i...

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