The 21st Century Media (R)evolution (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
486
Utgivningsdatum
2013-11-22
Upplaga
2 Revised edition
Förlag
Peter Lang Publishing Inc
Illustratör/Fotograf
illustrations
Illustrationer
illustrations
Dimensioner
224 x 150 x 28 mm
Vikt
699 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9781433123511

The 21st Century Media (R)evolution

Emergent Communication Practices- Second Edition

Häftad,  Engelska, 2013-11-22
413
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 1 format & utgåvor
The emergence of what are called `new media and `social media is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
Visa hela texten

Passar bra ihop

  1. The 21st Century Media (R)evolution
  2. +
  3. The 48 Laws of Power

De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).

Köp båda 2 för 684 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Jim MacNamara

Recensioner i media

`The 21st Century Media (R)evolution offers a comprehensive, compelling and insightful mapping of the changing landscape of new media. Grounding his argument in a trove of case studies that have been brought up to date in this second edition, Jim Macnamara stands apart in his ability to integrate theory and practice and will set the agenda for the next phase of thought in the field of communication. A must-read for all communication scholars and professionals. (Wei-Wen Chung, Dean, College of Communication, National Chengchi University) Jim Macnamaras book is a tour de force. It is a must-read for all students and instructors who wish to engage with 21st century media in a critical fashion. In a beautifully written and updated text Macnamara intelligently critiques the complexities of the 21st century media landscape. I highly recommend this latest edition. (Eoin Devereux, University of Limerick, Ireland) Jim Macnamaras book provides a very well-informed survey of the multiple, often confusing dynamics of contemporary media. He draws on a huge range of debates, remaining skeptical of hype but keeping a sharp eye out for new opportunities for public deliberation and a more informed public culture. This expanded edition is as smart, enlightening and accessible as the original edition. Highly recommended. (Nick Couldry, London School of Economics, United Kingdom) `The 21st Century Media (R)evolution offers a comprehensive, compelling and insightful mapping of the changing landscape of new media. Grounding his argument in a trove of case studies that have been brought up to date in this second edition, Jim Macnamara stands apart in his ability to integrate theory and practice and will set the agenda for the next phase of thought in the field of communication. A must-read for all communication scholars and professionals. (Wei-Wen Chung, Dean, College of Communication, National Chengchi University) Jim Macnamaras book is a tour de force. It is a must-read for all students and instructors who wish to engage with 21st century media in a critical fashion. In a beautifully written and updated text Macnamara intelligently critiques the complexities of the 21st century media landscape. I highly recommend this latest edition. (Eoin Devereux, University of Limerick, Ireland) Jim Macnamaras book provides a very well-informed survey of the multiple, often confusing dynamics of contemporary media. He draws on a huge range of debates, remaining skeptical of hype but keeping a sharp eye out for new opportunities for public deliberation and a more informed public culture. This expanded edition is as smart, enlightening and accessible as the original edition. Highly recommended. (Nick Couldry, London School of Economics, United Kingdom)

Övrig information

Jim Macnamara, PhD, FPRIA, FAMI, CPM, FAMEC is Professor of Public Communication at the University of Technology, Sydney. Prior to becoming an academic, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media research. He is the author of 12 scholarly and professional books on media and communication including Media and Male Identity: The Making and Remaking of Men and Public Relations Theories, Practices, Critiques. After completing undergraduate and Masters degrees in journalism and media studies, he gained his Doctor of Philosophy from the University of Western Sydney.

Innehållsförteckning

Contents: Introduction: Why and How We Should Re-Study Media The New Mediaspeak - Talking About and Understanding Analyzing Todays Mediascape - Philosophies, Theories and Debates Myths and Cyberbole, Trends and Tipping Points The Social Organization? How Organizations Are Using E-Elections, E-Government, E-Democracy - The Future of Politics The Future of Journalism The Future of Advertising Future Media Business Models The Future of Public Relations The Future of Community and Culture.