The 21st Century Media (R)evolution

"`The 21st Century Media (R)evolution' offers a comprehensive, compelling and insightful mapping of the changing landscape of new media. Grounding his argument in a trove of case studies that have been brought up to date in this second edition, Jim Macnamara stands apart in his ability to integrate theory and practice and will set the agenda for the next phase of thought in the field of communication. A must-read for all communication scholars and professionals." (Wei-Wen Chung, Dean, College of Communication, National Chengchi University) "Jim Macnamara's book is a tour de force. It is a must-read for all students and instructors who wish to engage with 21st century media in a critical fashion. In a beautifully written and updated text Macnamara intelligently critiques the complexities of the 21st century media landscape. I highly recommend this latest edition." (Eoin Devereux, University of Limerick, Ireland) "Jim Macnamara's book provides a very well-informed survey of the multiple, often confusing dynamics of contemporary media. He draws on a huge range of debates, remaining skeptical of hype but keeping a sharp eye out for new opportunities for public deliberation and a more informed public culture. This expanded edition is as smart, enlightening and accessible as the original edition. Highly recommended." (Nick Couldry, London School of Economics, United Kingdom) "`The 21st Century Media (R)evolution' offers a comprehensive, compelling and insightful mapping of the changing landscape of new media. Grounding his argument in a trove of case studies that have been brought up to date in this second edition, Jim Macnamara stands apart in his ability to integrate theory and practice and will set the agenda for the next phase of thought in the field of communication. A must-read for all communication scholars and professionals." (Wei-Wen Chung, Dean, College of Communication, National Chengchi University) "Jim Macnamara's book is a tour de force. It is a must-read for all students and instructors who wish to engage with 21st century media in a critical fashion. In a beautifully written and updated text Macnamara intelligently critiques the complexities of the 21st century media landscape. I highly recommend this latest edition." (Eoin Devereux, University of Limerick, Ireland) "Jim Macnamara's book provides a very well-informed survey of the multiple, often confusing dynamics of contemporary media. He draws on a huge range of debates, remaining skeptical of hype but keeping a sharp eye out for new opportunities for public deliberation and a more informed public culture. This expanded edition is as smart, enlightening and accessible as the original edition. Highly recommended." (Nick Couldry, London School of Economics, United Kingdom)

Jim Macnamara, PhD, FPRIA, FAMI, CPM, FAMEC is Professor of Public Communication at the University of Technology, Sydney. Prior to becoming an academic, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media research. He is the author of 12 scholarly and professional books on media and communication including Media and Male Identity: The Making and Remaking of Men and Public Relations Theories, Practices, Critiques. After completing undergraduate and Masters degrees in journalism and media studies, he gained his Doctor of Philosophy from the University of Western Sydney.

Contents: Introduction: Why and How We Should Re-Study Media - The New Mediaspeak - Talking About and Understanding - Analyzing Today's Mediascape - Philosophies, Theories and Debates - Myths and Cyberbole, Trends and Tipping Points - The Social Organization? How Organizations Are Using - E-Elections, E-Government, E-Democracy - The Future of Politics - The Future of Journalism - The Future of Advertising - Future Media Business Models - The Future of Public Relations - The Future of Community and Culture.