McLuhan in Reverse (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
146
Utgivningsdatum
2021-06-23
Upplaga
New ed
Förlag
Peter Lang Publishing Inc
Medarbetare
Strate, Lance (series ed.)
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 11 mm
Vikt
390 g
Antal komponenter
1
Komponenter
414:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Matte Lam
ISBN
9781433182457

McLuhan in Reverse

His General Theory of Media (GToM)

av Robert K Logan
Inbunden,  Engelska, 2021-06-23
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McLuhan in Reverse proposes two new and startling theses about Marshall McLuhans body of work. The first argues that despite McLuhans claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhans GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhans famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
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Övrig information

Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michaels College, and member of the School of Environmental Studies, all at the University of Toronto. He is also Chief Scientist of the sLab (OCAD University) and a recipient of the Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association.

Innehållsförteckning

Acknowledgments Preface McLuhans General Theory of Media (GToM) and the Role of Reversals The Ten Elements of McLuhans General Theory of Media Applying McLuhans General Theory of Media to the Flowering of the Digital Age Understanding Humans: The Extensions of Digital Media General System Thinking and Marshall McLuhans General Theory of Media Cataloguing McLuhan Reversals.

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