Street-Smart Advertising (häftad)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
238
Utgivningsdatum
2010-09-16
Upplaga
Updated Edition
Förlag
Rowman & Littlefield
Illustrationer
black & white illustrations, black & white tables, figures
Dimensioner
226 x 154 x 17 mm
Vikt
413 g
Antal komponenter
1
Komponenter
23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam
ISBN
9781442203358

Street-Smart Advertising

How to Win the Battle of the Buzz

av Margo Berman
Häftad,  Engelska, 2010-09-16
238
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 1 format & utgåvor
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Visa hela texten

Passar bra ihop

  1. Street-Smart Advertising
  2. +
  3. An Introduction to European Law

De som köpt den här boken har ofta också köpt An Introduction to European Law av Robert Schtze (häftad).

Köp båda 2 för 807 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Margo Berman

Visa alla böcker av Margo Berman »

Recensioner i media

Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way... While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created global buzz. * Reference and Research Book News, February 1, 2007 * Recommended. * CHOICE * Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices. -- Al Ries, Ries & Ries; author of The Origin of Brands In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win. -- Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series [Street-Smart Advertising is] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?' * Sky Magazine * Unravels the mystery of what creates a buzz in today's challenging marketplace... This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques, and more. * Hao-Odnla *

Övrig information

Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agencyGlobal Impactfor more than 17 years. As a creative talent, she's won numerous regional, national, and international awards, with clients like American Express, Alamo Rent A Car, Clientele and Banana Boat. In addition, she is professor of advertising at Florida International University.

Innehållsförteckning

1 Preface 2 Rev Up Your Thinking with Creative Stimulation 3 Play with Typography's Multiple Personalities 4 Master the Design Elements 5 Connect with Your Audience through Powerful Writing 6 Spark the Creative Process for Focused Campaign Strategies 7 Take Charge of the Design Principles 8 Explore the Power of Color Psychology 9 Discover Exciting Strategy-Based Ads and Campaigns 10 Learn the Latest through Inventive Case Studies with Impressive Results 11 See Which Self-Promotions Really Work 12 Be Inspired by Creative Tips from Conceptual Thinkers 13 Glossary 14 Selected Bibliography

Du kanske gillar