Propaganda

Paul Baines is Professor of Political Marketing and Associate Dean (Business and Civic Engagement) at the University of Leicester. He is a Visiting Professor at Cranfield University and an Associate Fellow at Kings College London. He is author/co-author of more than a hundred published articles, book chapters and books on political marketing issues. Over the last 23 years, Pauls research has focused on political marketing, public opinion and propaganda. He is a Fellow of the Market Research Society and the Institute of Directors (IOD). He holds bachelors, masters and doctoral degrees from the University of Manchester, a Postgraduate Certificate in Higher Education from Middlesex University and an MSc in Quantitative Methods for Science, Social Science and Medicine from Lancaster University. Pauls teaching has encompassed undergraduate, postgraduate and post-experience levels, including MBA and executive MBA teaching, in the US, UK, Canada, Sweden, Finland, UAE, Saudi Arabia, Malaysia, Singapore, Russia, and Cyprus across a number of aspects of marketing, political marketing and PR.

Paul is (co-)editor/(co-)author of numerous marketing texts, including, with Chris Fill, Sara Rosengren, and Paolo Antonetti, the best-seller, Marketing 5E (Oxford University Press, 2019) and Fundamentals of Marketing 2E (Oxford University Press, 2021, in press), also with Chris Fill, Sara Rosengren and Paolo Antonetti, Political Marketing (Sage Publications, 2011), Propaganda (Sage Publications, 2013) and with Sir Robert Worcester, Roger Mortimore and Mark Gill, the polling treatise Explaining Camerons Catastrophe (Indie Publishing, 2017). Pauls research/strategy consultancy includes experience working with numerous government departments on strategic communication research projects as well as small, medium and large private enterprises including IBM, 3M, Saint Gobain Glassolutions, Fulham Football Club and many others. He is a non-executive director of the Business Continuity Institute, and operates his own strategic marketing and market research consultancy, Baines Associates Limited.

Previous work for UK and US government clients has looked at, inter alia, fear and guilt appeals and their persuasive application in communications by terrorist groups and how we might counter those communications. Ongoing research work includes grant funding for a project to evaluate the effectiveness of police social marketing/counter-terrorism communications. Nicholas OShaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marke...

VOLUME ONE: HISTORICAL ORIGINS, DEFINITIONS AND THE CHANGING NATURE OF PROPAGANDA Selling Hitler: Propaganda And The Nazi Brand - Nicholas O'Shaughnessy A Typology Of International Political Communication: Factual Statements, Propaganda And Noise - David Drescher Goebbels' Principles Of Propaganda - Leonard Doob Psychological Propaganda: The War Of Ideas On Ideas During The First Half Of The Twentieth Century - Lyneyve Finch Propaganda And Communication: The Re-Emergence Of A Research Tradition - Garth Jowett The Theory Of Political Propaganda - Harold Lasswell Whatever Happened To Propaganda Analysis? - Alfred Mcclung Lee and Elizabeth Lee The Effectiveness Of Soviet Anti-Religious Propaganda - David Powell Smith Propaganda Analysis And The Science Of Democracy - Bruce Lannes Covert British Propaganda: The Information Research Department: 1947-771 - Lyn Smith Speech To The 1934 Nuremburg Party Rally - Joseph Goebbels Techniques Of Persuasion: Basic Ground Rules Of British Propaganda During The Second World War - Philip Taylor "Munitions Of The Mind": A Brief History Of Military Psychological Operations - Philip Taylor War Propaganda - Adolf Hitler Coughlin And Propaganda Analysis - Elizabeth Lee Towards A Science Of Propaganda - Brett Silverstein Sir Hedley Le Bas And The Origins Of Domestic Propaganda In Britain 1914-1917 - Nicholas Hiley The State And Propaganda - Z.A.B Zeman The Strategy Of Soviet Propaganda - Harold Lasswell Soviet International Propaganda: Its Role, Effectiveness, And Future - Zygmunt Nagorski Advertising The Great War - Robert Jackall and Janice Hirota Propaganda Analysis: The Search For An Appropriate Model - Suzanne Schick Manipulating Public Opinion: The Why And The How - Edward Bernays The Historical Development Of Public Opinion - Hans Speier VOLUME TWO: THE PSYCHOLOGICAL AND SOCIOLOGICAL UNDERPINNINGS OF PROPAGANDA Fighting Words: What We Can Learn from Hitler 's Hyperbole, Symbolic Interaction - Michael Blain Fear, guilt and shame appeals in social marketing - Linda Brennan and Wayne Binney The Evasion of Propaganda: How Prejudiced People Respond to Anti-prejudice Propaganda - Eunice Cooper and Marie Jahoda Some Trends in International Propaganda - W. Phillips Davison The role of fear in persuasion - James Price Dillard and Jason Anderson The Relationship Between Coping And Avoiding Behavior And Response To Fear-Arousing Propaganda - Michael Goldstein Resistance to "Counterpropaganda" Produced by One-Sided and Two-Sided "Propaganda" Presentations - Arthur Lumsdaine and Irving Janis Distraction Can Enhance or Reduce Yielding to Propaganda: Thought Disruption versus Effort Justification - Richard Petty, Gary Wells and Timothy Brock From Production to Propaganda? - Philip Schlesinger 'Beware the Semantic trap': Language and Propaganda - Phillip Boardman The political use of victims: The shaping of the Challenger disaster - Jack Lule Progressive propaganda critics and the magic bullet myth - J. Michael Sproule Sefton Delmer creates a radically new concept - Stanley Newcourt-Nowodworski The sentiments and morality of crowds - Gustave Le Bon Remember the Llandovery Castle: Cases of atrocity propaganda in the First World War - G. Williams Striking a responsive chord: How political ads motivate and persuade voters by appealing to emotions - Ted Brader Attitudes and attitude change - Shelly Chaiken and Charles Stangor VOLUME THREE: PROPAGANDA IN MILITARY AND TERRORISM CONTEXTS Behavioural Conflict - Andrew McKay and Steve Tatham The marketing of national policies: a study of war propaganda - Edward Bernays Information Operations, Public Diplomacy and Spin: The United States and the Politics of Perception Management - Richard Brown The Propaganda of the