Power, Platforms, and Participation
Nicholas Carah has provided a crucial and brilliantly written text for our time: a clear-eyed and comprehensive approach to the operation of media power in the era of digital capitalism. Finally, we have a rich resource that does justice to the profound transformations wrought by the media that permeate our social world.
As our lives become ever more entangled with media of all kinds, and as digital media platforms grow in power, it is more important than ever to understand the fundamental role of media forms, technologies, and industries in society at large, as well as in the most intimate settings of everyday life. In this rich and thoughtfully compiled book, Carah has provided both a comprehensive account of traditional media studies approaches and a supremely useful guide to the contemporary digital phenomena that are propelling the field forward.
Nicholas Carah is an Associate Professor and Deputy Head of School in the School of Communication and Arts at The University of Queensland.
His research examines the algorithmic and participatory advertising model of digital media platforms, with a focus on the digital alcohol marketing. Together with The Foundation for Alcohol Research and Education he has published research on the use of Facebook by alcohol brands in Australia. He has also worked with the social change start up Hello Sunday Morning to design and evaluate their use of social and mobile media technologies to change drinking cultures.
Nic's research has been published in New Media and Society, Television and New Media, Convergence, Consumption, Markets and Culture, Mobile Communication and Culture, Health and Journal of Public Affairs. His 2014 article Brand value was awarded best paper in Consumption, Markets and Culture.
He is the author of Brand Machines, Sensory Media and Calculative Culture (2016), Media and Society: production, content and participation (2015), Pop Brands: branding, popular music and young people (2010). He is the co-editor of Digital Intimate Publics and Social Media (2018).
Introduction Chapter 1: Meaning and power Chapter 2: Representation Chapter 3: The industrial production of meaning Chapter 4: Power and media production Chapter 5: Global networks Chapter 6: Platform media Chapter 7: Social media, streaming and logistics Chapter 8: Participatory and algorithmic culture Chapter 9: Making and managing audiences Chapter 10: Producing and negotiating identities Chapter 11: News and strategic communication Chapter 12: Brand culture Chapter 13: Media and communication professionals Chapter 14: Managing participation