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Affärsverksamhet & företagsledning

Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 108
Utgivningsdatum: 2020-12-21
Förlag: Partridge Publishing Singapore
Medarbetare: DAR, ONG LIN
Illustrationer: Black & white illustrations
Dimensioner: 229 x 152 x 7 mm
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Antal komponenter: 1
Komponenter: 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam
ISBN: 9781543761795

Marketing Blunders

Cases & Lessons for Managers

av Zalfa Laili Hamzah, Ong Lin Dar

Häftad, Engelska, 2020-12-21

184

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Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

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