Marketing Blunders: Cases & Lessons for Managers (e-bok)
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Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
108
Utgivningsdatum
2020-12-21
Förlag
Partridge Publishing Singapore
ISBN
9781543761801
Marketing Blunders: Cases & Lessons for Managers (e-bok)

Marketing Blunders: Cases & Lessons for Managers E-bok

av Zalfa Laili Hamzah, Ong Lin Dar
E-bok (Drm),  Engelska, 2020-12-21
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
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