Lies Salon Owners Believe

As a hair styling coach and hairstylist for 35 years, I read Dan Loks book Lies Salon Owners Believe with excitement & curiosity. I couldnt put the book down. The pages flow from start to finish with proven business principles and marketing strategies. Every page bursts with practical guidelines and strategies. Though seemingly obvious, they are neglected and overlooked by salon owners when they market their services. If I owned a salon, I would immediately apply all Dans lessons and join the client loyalty program right away. I would definitely become a member and use his system to beat my competition and become a wealthy salon business owner. Dan youre a life saver, where have you been all these years? It is about time for a hero to step forward and help our industry. Jannie Lam, International Hairstylist & Salon Team Building coach This book is a masterpiece! This is the single most mesmerizing and effective book on growing a salon business Ive ever read. I run one of the largest full service salon and spas in BC, I found myself re-reading chapters and fiercely taking notes on how Ill leverage Dans ideas. Im glad I got it before my competitors did. George McCaulley, Owner of Axiom Salon and Spa For the past 21 years, Ive been helping small businesses discover how to attract more customers and make more money. In those 21 years I have never read a book thats so simple, yet so profound. Lies Salon Owners Believe is the answer to any salon business owner who wants to get more business right away. If youve ever wondered how to beat the competition, pull in more customers and dramatically grow your business, Dan shows you the key steps to take. Lets be honest. Most salons could be making a lot more money, just by making a few changes. Finally you can discover whats been holding you back from the success you know your business is capable of. Get this book and read every word! Charlie Cook, President, MarketingForSuccess, Consultant to Fortune 500 companies that includes Forbes, AETNA, & AT&T

DAN LOK has been viewed more than 1.7 billion times across social media for his expertise on how to achieve financial confidence. And he is the author of over a dozen international bestselling books. Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc., Entrepreneur, and Business Insider. In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organizationwhich includes more than two dozen companies and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software. The organization includes an expansive list of companies and brands that range from Closers.com, Copywriters.com, InstantScripts.com, High Ticket Closers, High Income Copywriters, and a dozen others. And as chairman of DRAGON 100, the worlds most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs. Dan Lok trains as hard in the Dojo as he negotiates in the boardroom and thus has earned himself the name The Asian Dragon DJ RICHOUX is an entrepreneur and marketing coach who has over 19 years of practical hands on “street-smart” marketing and customer service experience. He has won international excellence in service award from Porsche and national excellence in service award from Jaguar. He accelerated annual sales of a company from $327,000 to 1.81 million in just 12 months as well as increasing quarterly gross sales of a another company from $222,000 to $497,280 within three months. For the last decade he has specialized in developing step-by-step systems that enable business owners to realize the true potential of their businesses. Now as a salon marketing expert, DJ is revolutionizing the way salon owners do business delivering them more freedom, more profit and more fun.

Introduction How I Raise Myself from Failure to Success Now Meet DJ Richoux, The Books CoAuthor What Makes This Book Different Whats Holding You Back? Lie #1 I Just Need To Be Good At What I Do,And My Business Will Be Successful. You Are Not Alone! Being the Best Salon Is Not Good Enough Its NOT Your Fault How I Accidentally Became A Salon Owner The Biggest Reason Why Salon Owners Fail How To Make All Your Dreams A Reality How I Discovered My New Life Direction Are You Working So Hard, But Still Arent Getting What You Want From Your Salon /Spa Business? Lie #2 The Salon Business Can Only Be A Good Hobby Business Or A Labor Of Love. Why Anyone - Including You - Can Be Wealthy Do You Own A Job Instead Of A Business Are You Guilty Of Committing This Deadly Sin? The Most Common Mistakes Struggling Salon Owners Make Why You Deserve To Be Fulfilled And Wealthy At The Same Time The Only Reason To Be In Any Business Become Financially Free And Live Your Dreams Lie #3 Its A Business, Its Supposed To Be Hard Work And Long Hours Itll Get Better. A Valuable Lesson I Learned About Building Businesses Why Most Salon Businesses Are Hard Work - If they Dont Miserably Fail Are You Trapped In Your Business? What To Do If You Want To Turn Your Salon/Spa Business Around Immediately No Decent Beauty or Hair Professional Would Say That Being Self Taught Is a Good Idea Work ON Your Business Not Just IN Your Business Why Repetitive, Time-Consuming Tasks Might Be Your Downfall My Super-Simple Productivity Secret Lie #4 We Just Need To Get Our Name Out There. What Advertising Sales Reps Dont Want You To Know An Easy Way To Adopt The Mindset Of Successful And Wealthy Salon Owners How To Double Or Triple Your Salon Profits Brand-Image Advertising VS. Promotional Advertising Four Important Rules Of Promotional Advertising What Real Marketing Is Not What Real Marketing Really Is Look Over Dans Shoulder A New Way Of Getting Clients That Really Works The Quickest, Easiest And Best Way To Get A Never-Ending Supply Of Clients Feeling Frustrated and Overwhelmed? Need My Help? Lie #5 -If Only I Could Get More Clients In The Door,My Business Will Be Successful... The Single Most Important Asset in Your Business Uncover the Hidden Profits in Your Business Today How to Keep Your Current Clients Coming Back Again and Again The Two Essential Ingredients of a Thriving Salon Business Six Powerful Reasons Why You Should Launch a Loyalty Program Plug the Hole in the Bottom of Your Income Bucket More Profit More Time Off Fewer Hassles Lie #6 I Have To Lower My Prices To Beat Out My Competition. The Most Important Lesson I Have Learned About Pricing How to Go From the Bottom of the Ladder Straight to the Top We Can Make It Up In Volume How I Position My Salon to Charge Above -Average Prices Eliminate and Repel Bargain Pricing Customers What Really Matters to Your Clients You are NOT Your Client High Prices = Better Clients How to Identify Your Ideal Client Creating the Right Experience for Your Clients There are MORE Reasons to Go Higher! Low is Not the Way to Go Lie #7 I Could Do This On My Own The Unvarnished Truth About What It Really Takes to Succeed Four Exit Strategies for Your Salon Business I Became a Better Leader When I Learned This Set a High Standard for Your Salon Establish a Working System for Your Salon Getting Your Staff to Support Your New System The Most Important Person to Make All Your Dreams a Reality How I Found My Mentors (and How You Can, Too) The Shortcut to Creating the Salon Business Youve Always Imagined (but Still Have a Life) How Do You Find The Right Mentor for You? CONCLUSION